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Sign into your accountWhere to Find 70% More Seller Leads This Summer
July 16 2014
According to a new Zillow report, homeowners plan to undertake 70 percent more outdoor home renovation projects than last year. Agents looking for potential listing leads can use this as an opportunity to connect.
How? Here are a few ideas that immediately come to mind:
- Create a board for outdoor renovation ideas on Pinterest
- Blog about renovation projects (again, you can mine Pinterest for ideas)
- Share info about home improvement fairs in your area
- Touch base with former clients and ask if they need contractor referrals
Homeowners are likely to spend more this year than last, too. Zillow reports that budgets have increased by an average of $1000. So what bigger, better projects are homeowners looking at? Open air living rooms, according to Zillow. The following trends are especially popular this season. You can use these ideas as a starting point when looking for content to share.
1. Wood arbors with "lots of greenery" can be used to define the boundaries of an outdoor living room. Arbors with white curtains and strings of lights are expected to be popular.
2. Fully upholstered couches are beating out the old wicker and plastic chair standbys as the outdoor seating choice du jour. This more luxurious (and comfortable!) option lends exterior spaces more of an indoor feel. To that end, Zillow says to expect homeowners to add interior accessories like rugs, lamps, and coffee tables to their outdoor spaces.