With over a billion real estate searches starting on Google each year, thinking through your real estate SEO search strategy is critical for success. To begin mastering SEO, catch up on the five worst things real estate professionals can do for their SEO strategies:

1. Not supplying unique content

Supplying basic listings information such as lot size, address, and bedroom/ bathroom count is something all real estate companies do, making this information looked at by Google as "duplicate content." Google's latest Panda update heavily penalizes platforms that only supply duplicate content by reducing their search engine rank. So, supplying customizable, frequently updated information such as school reviews, community and demographic information, and market trends and transactions are all ways to battle duplicate content and improve SEO.

2. Not supplying localized SEO landing pages

With 69% of home shoppers starting their search with a local term such as the name of a neighborhood, localized landing pages for neighborhoods, towns, and counties are a great way to grab localized search traffic while boosting SEO. Conversely, not supplying these localized landing pages (complete with all the localized information a home shopper needs to make a decision) puts real estate professionals at a huge disadvantage for capturing that 69% of home shoppers.